USA Triathlon Strategic Plan
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We are dedicated to growing the sport and serving its participants in new and innovative ways.
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Our Guiding Principles
- USA Triathlon
Excellence
We embody the aspirational ideals set by our Olympic and Paralympic athletes, reaching the highest levels of performance in everything we do.
- USA Triathlon
Service
We operate in a spirit of service and giving back, enabling the triathlon/multisport community to attain its goals and thrive.
- USA Triathlon
Diversity, Equity, Inclusion, and Access
We aspire to ensure the sport is reflective of the country we represent, and value and embrace diverse backgrounds, experiences and perspectives.
- USA Triathlon
Collaboration
We maximize reach and available resources through strategic partnerships.
Key Areas of Focus
Grow the Sport: Increase participation and engagement by expanding and simplifying pathways for new athletes to enter the sport and develop and maximize their triathlon/multisport potential while empowering and providing meaningful value and support for USA Triathlon members.
Elevate the Brand and the Sport: Inspire athletes of all ages to become participants, fans and lifelong members of our community by sharing and celebrating the virtues of the sport, the mission of USA Triathlon, and the personal, unique and shared qualities of our members.
Embody Sport Leadership: Demonstrate global excellence in athlete support, sport performance and business operations.
Ensure Financial Strength: Diversify and increase revenue streams to fund our strategic priorities.