LA28 will shape the next era of triathlon in the United States.
We are entering a defining moment in our sport.
In two years, the Olympic Games return to the U.S. for the first time in more than 30 years.
And triathlon takes center stage, as the first event and medal ceremony of the Olympic Games. This defining moment offers a once-in-a-generation opportunity for USA Triathlon and the USA Triathlon Foundation to elevate triathlon in the United States.
This is Elevate28.
Elevate28 is more than a fundraising campaign — it is a movement to prepare our athletes to compete and win on home soil, inspire the next generation, and ensure triathlon becomes one of the most accessible, inclusive, and thriving sports in the United States.
This is our most ambitious campaign yet, ensuring every U.S. National Team athlete has the resources needed to succeed in 2028 and beyond. Because USA Triathlon receives no direct government funding, our athletes rely on philanthropy to access world-class coaching, training environments, sports science, and international competition.
Yes, we’re chasing medals. But we’re also chasing something bigger: a future where kids watching in 2028 see themselves in these athletes, feel inspired to move, to belong, and to believe that they, too, can one day stand on that start line.