USA Triathlon Partners with Ka’Chava as Official Nutrition Shake Partner Through 2025

COLORADO SPRINGS, Colo. — USA Triathlon today announced Ka’Chava as an Official Partner of USA Triathlon through 2025. The Official Nutrition Shake of USA Triathlon, Ka’Chava is also the Presenting Partner of Ignite the Spark, USA Triathlon's and the USA Triathlon Foundation’s marketing and fundraising initiative that celebrates the resilience, determination, and dedication of the multisport community — from U.S. Olympic and Paralympic hopefuls to the growing diverse community of age group athletes, race directors, coaches, and clubs across the United States. 

Founded in 2014, Ka’Chava was created to offer holistic, plant-based nutrition in an accessible all-in-one blend. Each sip is full of superfoods, macronutrients, micronutrients, vitamins, and minerals to support whole-body health. Ka’Chava is made with over 85 unique ingredients and is composed of five different plant-based proteins and seven nutrient-dense, multi-ingredient blends. These blends include an omega essential fatty acid and fiber blend, an antioxidant-rich fruit and vegetable blend, an adaptogen blend, a prebiotic and probiotic blend, and a digestive enzyme blend for enhanced nutrient absorption.

“USA triathletes push their bodies to the extreme, and they need fuel that works as hard as they do. Ka’Chava’s all-in-one shake offers the ingredients—and quality—that high-functioning athletes demand. We’re thrilled to cheer them on and support them from the sidelines!” said Simon Malone, founder of Ka'Chava.

“USA Triathlon is thrilled to partner with Ka’Chava and for Ka’Chava to be the Presenting Partner of our Ignite the Spark campaign. We admire Ka’Chava’s dedication to making plant-powered, performance-supporting products,” said Victoria Brumfield, USA Triathlon CEO. “From training, to racing, to recovery, athletes need to be in the best possible shape at all stages of multisport competition, and Ka’Chava’s unique blend of 85+ superfoods, nutrients, and plant-based ingredients is ideal for athletes as they ‘Ignite the Spark’ within and chase their goals.”

As a benefit of the partnership, in 2024, all USA Triathlon annual members will receive one bag of Ka’Chava’s superfood blend, a $70 value. USA Triathlon annual members can access their exclusive partner discounts by logging into their USA Triathlon membership profile at member.usatriathlon.org. 

USA Triathlon’s Ignite the Spark campaign showcases the accessible, inclusive, attainable, and participatory qualities of multisport to both celebrate the community’s current participants and encourage aspiring multisport athletes to Ignite the Spark and join the multisport community. Through community-driven storytelling, USA Triathlon’s editorial content will highlight the physical and emotional benefits of the sport, as well as the strength of individual athletes — including the 2024 U.S. Olympians and Paralympians in Paris — who overcome challenges to Ignite the Spark within themselves to chase their own personal finish lines. 

USA Triathlon encourages its members to get involved by submitting their own Ignite the Spark stories — triathlon’s unique contribution to their lives — using USA Triathlon’s online submission form. Fans can also follow the action to Paris 2024 by subscribing to the Ignite the Spark Newsletter, presented by Ka'Chava, USA Triathlon's email newsletter dedicated to the storytelling of the U.S. elite athletes chasing glory at the Paris 2024 Olympic and Paralympic Games. 

To learn more about Ka’Chava, visit www.kachava.com.

About Ka’Chava

Founded in 2014, Ka’Chava was created to offer holistic, plant-based nutrition in an accessible all-in-one blend. Each sip is full of superfoods, macronutrients, micronutrients, vitamins, and minerals to support whole-body health. And while many nutrient-dense foods are sometimes hard to swallow, Ka’Chava is decadent and creamy, even when mixed with just water. Try Vanilla and Chocolate for a taste of the familiar, or branch out with Chai, Matcha, and Coconut Açaí. If you don’t love it, get your money back, no questions asked.

About Ignite the Spark

Ignite the Spark is USA Triathlon and the USA Triathlon Foundation’s comprehensive marketing campaign to fuel the growth of triathlon, while celebrating the power of multisport across the U.S. and showcasing Olympic and Paralympic triathlon hopefuls on their journey to the Paris 2024 Games and beyond. Ignite the Spark showcases the accessible, inclusive, attainable, and participatory qualities of multisport to both celebrate the community’s current participants and encourage aspiring multisport athletes to Ignite the Spark and take part. Brands and retailers interested in joining us on this journey can reach out to  partnerships@usatriathlon.org. To learn more about USA Triathlon’s Ignite the Spark campaign, visit www.usatriathlon.org/ignite-the-spark .  

About USA Triathlon

USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon, paratriathlon, and indoor and virtual multisport events in the United States. Founded in 1982, USA Triathlon sanctions more than 4,000 races and connects with more than 400,000 members each year, making it the largest multisport organization in the world. In addition to its work at the grassroots level with athletes, coaches, and race directors — as well as the USA Triathlon Foundation — USA Triathlon provides leadership and support to elite athletes competing at international events, including World Triathlon Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of World Triathlon and the United States Olympic & Paralympic Committee (USOPC).