Marketing, Promotion and Partnerships#
Share Your Event with the World #
To ensure that your event is a success, it's important to promote it effectively. This resource guide offers advice on how to create a marketing plan, build race awareness, develop effective advertising and PR strategies, as well as templates and ideas for social media, email marketing, and working with media/sponsorship partners for your events.
Marketing #
Sponsorship Sales and Activation #
Public Relations #
Logo Usage#
USA Triathlon allows sanctioned events to use the USA Triathlon logo in marketing the race. There are rules that govern how the logo is used, however, and sanctioned events must use the latest version of the logo.
No. The colors, shape or anything about the logo may not be altered. USA Triathlon does provide one-color logos for use, but their usage is also restricted. Only black, white, red (pantone 200) or blue (pantone 289) one-color versions are acceptable.
No, the USA Triathlon logo should not be around grouped with an event's sponsor logos. These logos may be on the same page/product as each other, but there must be space and/or other delineation between USA Triathlon's logo and an event's sponsor logos.
Yes provided you do not alter the logo's proportions. See the logo usage guide for minimum and maximum sizes allowed.
No. The USA Triathlon logo is trademarked and protected by law. The sanction agreement contract states that the RD has agreed to proper logo use.